Tuesday, May 31, 2011

Fashion is Spinach


Had a very relaxing long weekend and got a chance to finally finish this book, Fashion Is Spinach by one of the first great American fashion designers, Elizabeth Hawes (1903-1971).  What, you've never heard of her?  I had never heard of her before I came across this book and after reading it I can see why.
Miss Hawes was very much anti-mass production, a not-so-popular view to have back then. She believed every woman, regardless of class or income should have access to well-priced, made to order clothing.  (I second that!) She believed that the American woman led a lifestyle that demanded clothing that was functional and beautiful, and that the two could be in harmony with each other.   She believed that the fashion industry in general was a farce and that women were tricked in believing they needed the latest look each season, rather than purchasing a few quality pieces that fit well and would last a lifetime.


1934
 Another reason you may not have heard of her -- she was blackballed during the McCarthy era, for her work with American unions and for visits she had made to Russia to put on fashion shows. Luckily for us now, enough time has passed that her pieces have been on exhibition around the country in recent years. I also loved that this book gave a glimpse into how fashion was produced in the 1920s-- basically French designs were sketched or smuggled into the US and then copied & produced. Hawes gives a really detailed account how this was done. She started out as a copier herself, so she knows what she's writing about. Another reason to love Fashion is Spinach, Hawes doesn't ever mince her words-- you've got to love a book whose last line in bold capitals is, "I SAY TO HELL WITH IT."  A great artist who doesn't take herself too seriously-- that's my kind of lady.

this one has to be my favorite
1939
1936
1939
1938
All these dresses were made in the 1930s, but they look so of the moment, don't they? Which is your favorite?


Thursday, May 26, 2011

Memorial Day Sale

Because it just wouldn't be a holiday weekend without a sale, everything in the shop is 20% off now through Monday night at 6 p.m. PST. 

  Enter the code PICNIC at checkout to receive your 20% off savings. 

Happy Memorial Day! 


Monday, May 23, 2011

Lucky Suit

This is my lucky suit that I pretty much always wear when I go to the horse races, which isn't as often as I'd like, so  I decided to wear it to my cousin's graduation yesterday.  It was across the bay in Concord so the weather was a tad warmer which of course I had to take advantage of to go bare-legged  At the rate I'm experiencing bare leg days this year,  I'll have a tan by November.  Something to look forward to.

Say what you will about the lands you have to get to by "bridge and tunnel", but one thing that always strikes me is the abundance of flowers I see whenever I go there.  It must be the warmer weather and lack of fog as opposed to the chill we often get in  City.  Anyway, these geraniums were just an out of control bright red explosion that I could not resist posing next to (plus they matched my lipstick & nail polish)!

suit- 1960s vintage
wedges- Chloe
bracelets- 1980s vintage

Thursday, May 19, 2011

New Boots

These were taken by my lovely co-worker Lisa , this morning on Masonic Street.  She didn't even bat a lash when I sheepishly asked her to take a few photos-- what a doll. And she's got a background in film and camera stuff-- I really lucked out in the office mate department, I must say.
As for the boots, I got them a couple weeks ago and have been wearing them non-stop ever since-- they're so comfy and go with almost everything I own.  This dress was a custom order my mom had made in the Philippines when she was a teneager.  Apparently in the 1960s, it was common for regular middle class folks to get their wardrobes made by the local seamstress.  Wish that were the case today!  Anyway, It's a tad too short but eventually I'll let them hem down a bit-- for now, while it remains sunny, it feels good to get some sun on these pale legs of mine.

dress- vintage
boots- Sam Edelman
bag-vintage

Monday, May 16, 2011

♥ Shop Update & Preview: Pretty Pastels ♥

Lately I've been listing what feels like a never-ending supply of pastel colored Spring/Summer dresses in lightweight, easy to wear fabrics.  And then on Friday I met with a lady who had a vast collection of 1930s to 1960s dresses for sale and I ended up purchasing a few dozen more.  I totally blew my budget for the month but it was well worth it.  Most of these are in the shop right now, or will debut later this afternoon.

Friday, May 13, 2011

Market Street

This is what I wore to my little part-time job the other day.  I'm helping a friend that needed some admin work done in her office for a few hours every week.  Though I'm fairly busy now between full-time work for Custard Heart Vintage and my new gig, I am relishing the opportunity to get dressed up on a daily basis for more than than  just the post office.  Took these with the ol' tripod right beofre work on the lane in front of my apartment.  I sort of like how the sun/shade spots I encountered are similar to the spots on the skirt-- that was totally done  intentionally by the way (uh, not really).

These shoes always end up killing me by the end of the day unfortunately.  I should have bought them half a size larger than normal 'cause they're closed toe.  Oh, well hopefully they'll stretch.  If not I'm willing to suffer I like them that much.


dress- 1960s vintage Henry Bendel
shoes -Swedish Hasbens
bag- Desmo via Loehmann's
charm bracelet- vintage

♥ Peonies & Limes ♥




I haven't posted a shop update in a while -- since I list at least a few new pieces almost everday, I'm afraid it would be overkill if I did a shop update every single time.  However, I did want to show you a few pieces that have made their way into the shop most recently, so here you are, "Peonies and Limes".  Two things that don't really go together, but do work together, if you know what I mean.  ♥



Thursday, May 5, 2011

May Day

This is what I wore this past Sunday, May 1st, my husband &  my mother's birthday. We celebrated my mom's the night before so Sunday was Damien's day.    After having cake for breakfast (because we live on the edge you know) and opening presents, we took a walk down to Haight Street to have a few drinks in the sun and people watch.  One of the great advantages to where out apartment is situated is that it's in-between neighborhoods--  the Haight, Cole Valley,Noe Valley, Twin Peaks and the Castro.  We get the best of all those worlds and yet can retreat to our little perch on Market Street when we're ready to go home.
                                                   
little watch necklace-- Freshy Fig
one of my favorite Etsy stores for jewelry!
jacket- thrifted
romper- big box retailer
flats- thrifted


                                                    
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